About Lizzy

I’m Lizzy Pepper — a marketing consultant specialising in social media, strategy and storytelling for some of the South West’s most loved brands.

I graduated with Distinction from RMIT University with a Bachelor of Business (Marketing), before building my career in Melbourne and London’s corporate sector. After nearly a decade in big cities, I returned to the coast for what was meant to be a short stay. Years later, I’m still here — living and working in the region I now help promote.

Marketing in Margaret River and the South West is different. It’s personal. It’s relationship-driven. It’s built on reputation and community. I understand the nuances because I live them — from early morning swims in Geographe Bay to industry events, gallery openings and tourism launches.

Over the past 18 years, I’ve worked with leading tourism brands, wineries, arts organisations, real estate agencies and family-run businesses. From Margaret River Region Open Studios and Pullman Bunker Bay Resort to Scenic Helicopters and Cullen Wines, I’ve had the privilege of helping businesses tell their stories in a way that feels authentic, polished and commercially smart.

Lizzy Pepper Marketing operates as a small, dedicated team — myself as Principal, supported by marketing assistants when required. Clients receive senior-level strategy with flexible support, without the overhead of a large agency.

Line drawing of a bird in flight with detailed feathers, black background.
A woman with long dark hair, wearing pearl earrings and a patterned dress in blue, black, white, and green, sitting at a table with her hands clasped. She is smiling and looking at the camera, with a light blue wall and a photo of people by a pool in the background.
View Case Studies
Black and white illustration of a bird perched on a branch, facing right, with detailed feathers and eye.

Lizzy’s Approach

Great marketing starts with clarity. Before we post, write or plan anything, we step back and look at the bigger picture. What are your business goals? Who are you trying to reach? Where are the opportunities to grow your audience and strengthen your brand?

From there, I move into practical implementation. Social media management, marketing strategy, copywriting and tourism award submissions — all delivered with structure, consistency and attention to detail.

I work as an extension of your business, not an external add-on. That means regular check-ins, thoughtful reporting, and marketing that evolves alongside your goals.

My focus is simple: polished and professional marketing that delivers excellent value and measurable results.

Whether it’s growing reach, strengthening brand presence, increasing database subscribers or helping you secure industry recognition, every piece of work has a purpose behind it.

Marketing should feel strategic, considered and aligned — not reactive or overwhelming.

If that’s what you’re looking for, we’ll work well together.

Let's get started