Beautifully crafted copy

Copywriting

beautifully crafted copy for your website, newsletters and flyers

Well written copy captures attention, tells your story and inspires action. Whether it’s for a website, newsletter or social media, a carefully crafted message makes a big difference.

Lizzy has spent more than two decades writing for tourism, hospitality, events and small business.

She’s penned destination guides, magazine articles and media releases, tourism award submissions, websites and social media campaigns and edited lengthy reports. Starting with an interview, Lizzy can simplify complex messages or write catchy headlines, all in your unique brand voice.

Get started
Line drawing of a bird in flight with detailed wing and feather patterns.

copywriting examples

  • Lizzy wrote the cover story for the inaugural ARTFORM magazine

    ARTFORM Subiaco

  • Lizzy contributes to Tales & Trails magazine

    Tales & Trails magazine

  • Which Cave is best for me - one of the most popular blogs on margaretriver.com

    margaretriver.com

  • 50 best things to do with kids for Margaretriver.com

    margaretriver.com

  • ancient land leeuwin ridge - written for margaret river

    margaretriver.com

  • where to see the annual whale migration

    margaretriver.com

  • warming cellar doors in margaret river region

    margaretriver.com

  • Lizzy wrote the website copy for the Margaret River Art Trails

    Margaret River Art Trails

Black and white illustration of a bird perched on a branch, facing to the right, with detailed feathers and a clear eye.

How It Works

Every project starts with an interview to develop an understanding your business, your audience and what you want to achieve. Lizzy will review any existing content, identify opportunities to strengthen your messaging and create copy that feels authentic to your brand.

Whether you need a few polished paragraphs or a complete website rewrite, she'll take care of the words so you can focus on running your business.

  • 1

    We start with an interview, to understand your product, ideal audience and business goals.

  • 2

    Lizzy reviews any existing content, identifying gaps and opportunities to strengthen your messaging.

  • 3

    Lizzy conducts research, further interviews (if needed) and writes a first draft.

  • 4

    You provide feedback on the draft - the style, tone and content accuracy. Does it sound like you?

  • 5

    Lizzy implements your feedback, usually in two rounds of revisions.

  • 6

    Your polished and proofread copy is ready to be shared.

What’s included

Each copywriting project is tailored, but typically includes:

  • A kick-off meeting to brief Lizzy on your unique product or service, your ideal audience and what you want to achieve with this piece of writing.

  • Lizzy can review your existing content to identify opportunities to strengthen your messaging.

  • Lizzy writes a first draft, and will ask you for feedback.

  • Lizzy implements your feedback, usually in two rounds of revisions. If there is a group of people giving input, you may need additional revision rounds. Ask Lizzy for a quote.

  • Lizzy’s mum Trish is a former English teacher and thoroughly enjoys proofreading. She spots things we miss!

    • Additional revision rounds

    • Adapting copy for additional uses - e.g. turning newsletter copy into multiple social media posts

Case Studies

  • Lizzy interviewed smokestack artist Abdul Abdullah for ARTFORM Subiaco magazine

    ARTFORM Subiaco Magazine

    The heart and lungs of the former Princess Margaret Hospital – its Boiler House and Chimney stack – are being transformed into Subiaco’s most prominent artwork, and a thoughtful new place for people to gather. Lizzy interviewed artists Abdul Abdullah and Dave ‘MOMO’ Momyer for ARTFORM Subiaco magazine.

    View Case Study
  • Copywriting for Cullen Wines Wilyabrup - website, media releases, 50th anniversary articles

    Cullen Wines 50th Anniversary

    Cullen Wines were ready to celebrate 50 years since winemaking pioneers Diana Madeline and Kevin John planted their first vines, and engaged Lizzy Pepper to write their story.

    View Case Study

Frequently Asked Questions

  • We offer a range of marketing services to meet the needs of south west businesses. Lizzy loves social media management best, and also copywriting, tourism award submissions, marketing strategy development and implementation, and connecting you in the tourism industry.

  • Fill in the contact form or schedule a call — from there I can give you an estimate or quote.

  • Lizzy brings 20 years of marketing experience and a great network in Dunsborough, Margaret River, Busselton and beyond.

    Lizzy knows the region, what works well, and how to get the best results from your marketing budget.

  • You can reach us anytime via our contact page or email. Lizzy aims to respond within a couple of business days - except for school holidays, which may be longer.

  • We offer social media management packages based on your requirements, industry and complexity. After an initial conversation, we’ll provide a quote.

  • Clients appreciate Lizzy’s genuine enthusiasm, marketing knowledge, reliability and responsiveness.

    Want to know more? See the testimonials on the home page and throughout the case studies.