One of the most exciting jobs I have is co-managing the @MargaretRiver social media with photographer Tim Campbell. We look after Facebook, Instagram, Pinterest and Twitter for the Margaret River Busselton Tourism Association, and it’s such a privilege to showcase the region’s best adventures, food, wine, arts and natural attractions.

Studies show that loyalty program members like the opportunity to share rewards with family and friends, or to donate rewards to charities. Cape Cellars supports many local community groups and charities and this was the first time customers had been invited to participate.