Loyalty at its’ best: Customers’ reward points aid quake victims

Written By Kirstie Pallier

Cape Cellars’ customers and business owner Rob Zahtila raised $3,500 for the World Vision Nepal Earthquake Appeal.

Studies show that loyalty program members like the opportunity to share rewards with family and friends, or to donate rewards to charities. Cape Cellars supports many local community groups and charities and this was the first time customers had been invited to participate.

We sent an email newsletter inviting customers to donate their points, and 139 customers gave $1,728.29 in points and cash. Rob matched each donation, bringing the total to $3,500.

“We have a generous, community minded population that comes through the store” said Rob.

Kirstie Pallier

I’m Kirstie Pallier, the heart and hands behind BYKP Website Design, a boutique studio where I’ve brought over 400 websites to life for brands across diverse industries. My passion lies in crafting custom, conversion-focused websites on Squarespace and Shopify that don’t just look beautiful but work hard to elevate your online presence.

With years of experience, I approach each project uniquely—blending strategic insight, clean design, and technical precision. Whether it’s a full website build, a seamless eCommerce store, or custom code for that perfect touch, I’m dedicated to creating digital experiences that align with your goals, prioritise user experience, and reflect modern, accessible aesthetics.

I believe a website is your digital storefront, inviting and built to perform. My client-first approach ensures we collaborate closely to turn your vision into a reality that engages and converts.

https://www.bykp.com.au
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